Consumers graze ‘news online before newspapers
News Online wins and third among consumers by TV news, but ahead of print and radio. The new poll by the Pew Research Center Internet & American Life Project and the Project for Excellence in Journalism found that consumers prefer a personal and new participatory. Social networking tools and e-mail messages are very popular.
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The Internet is growing with consumers of news – but 92 percent of Americans use multiple platforms to their daily dose of news, sports and weather. So concludes a new survey by the Pew Research Center Internet & American Life Project and the Project for Excellence in Journalism.
The investigation revealed that the Internet is the third most popular platform of the messages behind the new local and national television and before the national press, local newspapers and radio. Reading online news is part of a general pattern of news consumption by Americans, said the poll with 59 percent of the new draft of a combination of online and offline sources on a typical day.
“Humans are not a substitute for traditional sources of media to the Internet – at least not now,” said Kristin Purcell, associate director of research at Pew. “The Internet is just another platform they use apply. People a combination of platforms available and convenient for them.”
Portable, personal, participatory
According to the survey provide the Internet and mobile technologies, strong signals, such as the relationship with new people is changing. In today’s media-platform environment, for example, is more portable, personalized news and participatory.
More specifically, about 33 percent of mobile phone owners now have access to messages via their mobile phones. In addition, 28 percent of Internet users have their home adapted to be news sources and topics that interest them, and 37 percent of Internet users have contributed to the creation of new postings by this or commented on Social Media sites like Facebook or distributed Twitter.
The survey also shows that people of their social networks and social networking products and services relevant technology filter used to assess and react to the news. They rely on traditional e-mail and comment on stories and other tools on stocks. Among those who go online for news, 75 percent receive news via e-mail or post on social networking sites and 52 percent share links with other caused them by these means.
“The food for the news industry, it is understood that the consumer preferences of the new core of a participatory experience, and tend to sites that offer it says,” Purcell. “Produces the highest ranking Interactive features relevant / Services tools, such as satisfaction, for example, links to related documents and the ability to easily share.”
Slim Pickings News Online
Despite all this activity online using the typical consumer news online regularly a handful of news sites and is not particularly popular, said the survey. Most take two to five online news sources have regular access – and two thirds have no favorites.
“People want to go to sites where they can get a lot of news about many different topics in one place. The news pages are the most popular online news aggregators and sites of major news organizations like CNN and Fox News, says Purcell.” Consumers tend to sites where they can browse the news. ”
Finally, Americans report with mixed feelings about this “new” new environment. Fifty percent say it is easier to news and information products and services today following topical because it was five years ago, but 70 percent thought the number of new and d ‘information from different sources is overwhelming. (toptechnews.com)
